You can improve the ranking of your website in the search enginge result pages with On- and Off-page SEO. In the following you can find some tips for On-page SEO.
Keywords
The keywords you want to rank for should be part of the title of your website and the text of your website’s URL. They should be in the first sentences in the describing text of your website.
H1- and H2-tags
The H1- and H2-tags should consists of the keywords or phrases you want to rank for. The H1-tag is the header of your website. The H2-tag is the headline of your text for the website.
If you have a phone number on your page for a specific service, this number should be clickable. You can save your client or the users time to tap the number into their mobile. This avoids a transmission error.
Information above fold
Have the important information on your website above the fold. The users shouldn’t scroll down to find the information he needs. The information should jump right into their eyes without much searching.
Unique Images
Try to use unique images of your service as much as possible. Avoid stock photos if possible. Users like uniqueness and you have the chance to stand out with those individual images of your services. If you want to use stock photos, customize them so that they fit into your brand. For example, you can integrate your logo into them.
Keywords in Alt-Tag
The image should include the keywords in the alt-tag of your HTML-text. Rightclick on an image of a website and choose investigate. Now your browser opens the HTML-text for the website. To find out what the alt-tag includes, you search for the text that’s written after “alt=”
Pay attention to the length of text of your website. There are some tools that show you a good length of text for your keywords. These tools can also show you other sementical related keywords that you can integrate into your text.
Reviews and Testimonials
Reviews and testimonials can help to increase your ranking. These two signals show search engines social proof of your website.
Use a search engine and look at what ranks in the first 10 spots for the keywords you want to rank too. Sometimes, informational content ranks higher for a specific keyword than a website of a big brand. That means for you that you should create content that its informational too. With this piece of content you can link to your service. If the users want to know more, they can give you a call or book a meeting on that linked website.